DANISH STYLE ICONS COLLIDE
By The Swag Team - March 11, 2015 
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PROMOTION - They are both Danish. They have worldwide appeal and they are the perfect match when it comes to creating a film oozing with great style, charm and elegance. Mads Mikkelsen works together with furniture retailer BoConcept in the film THE CALL that is the first of two films. The second film THE GUEST is to be launched later this year.
THE CALL is a real film, not an ad. And the fact that BoConcept wants to tell us that they can make the most out of any space in terms of style and function is not the first thing that comes to mind. Instead, you can enjoy a thrilling drama between two passionate actors in a beautiful setting that - of course - is created by BoConcept.
The location
The film is shot on location in Valencia, Spain where worldwide bestselling BoConcept designer Morten Georgsen kindly opened his beautiful villa to a film crew for 6 days. The open-plan villa with a huge open space, big windows, exquisite materials, and a great view was perfect to create the right setting. 'It was a thrill to see my house and some of my own designs being part of a great drama with a star like Mads Mikkelsen in the lead role.'
The style
Mads Mikkelsen plays the role of a successful, cool and all-together actor in the film THE CALL. BoConcept Visual Manager Jette Christensen explains how furniture, materials and accessories were carefully selected to create the perfect backdrop for this classy drama: 'You can take our concept in many different directions, but in this case, we wanted to achieve a mature, luxurious ambience to complement Mads' character so we combined dark colours with fine natural materials such as leather and marble as well as shiny materials on lamps, cushions and rugs that adds a bit of glamour.'
The furniture
The Mezzo sofa has a central role in the film and it is perfect for the job with big seats and cushions, and dressed in exclusive stone-coloured leather. The film ends with Mads Mikkelsen lounging in the most iconic chair from BoConcept; the Imola chair. The fabric is Napoli - a smooth, velvety fabric in a dark brown tone to provide an elegant contrast to the big leather sofa and marble table.
The big living space was also used to create a beautiful scene in the bedroom where Mads looks into his classy wardrobe with black glass that reflects him and the luxurious Mezzo bed in the background.
Style service
With THE CALL, BoConcept wants to tell the audience that they appreciate the importance of being able to relax and feel and home and therefore provide multiple choices with their design combined with a highly professional interior design service. The beautiful settings definitely show what you can achieve with BoConcept and in the film, it turns out that Mads does get quite a lot of help with his interior.
Product facts:
Mezzo sofa in stone Bahia leather.
Lugano wall system, expresso oak.
Murcia coffee table, white marble.
Murcia coffee table, expresso oak.
Imola chair, brown Napoli fabric.
Mezzo bed, light grey Salto leather.
Take a look at the short film below.
WAS STAR WARS: THE FORCE AWAKENS WORTH THE WAIT ?
