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ARTICLES > HUMOUR


ANCIENT ADVERTISEMENTS

Tags:   Fun,   History

By The Swag Team   -  June 16, 2014


   Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

Forget illegal billboards, repetitive radio ads, Facebook spam, creative television spots and your letter box stuffed with junk mail. These glorious cuttings from nearly a century ago are an example of the way our great-grandparents got to know about the latest wonder-medicine and motorised carraige available on the market - apart from by word of mouth of course. No sale, sale, sale! or prezzijiet tal-fiera then! These advertisements also offer glimpses of the social developments going on in the early 20th century and a wonderful snapshot of how the Maltese language has developed over the years. We also love the way these old ads focus on the text and hardly ever use a picture to promote products - the complete opposite of today's general advertising philosophy. 

  Wind wheels from America

Wind wheels from America malta,  Explained, the origin of those wind wheels dotted around the Maltese countryside, most of which are nowadays sadly disused and in a bad state. 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

Wind wheels from America

Explained, the origin of those wind wheels dotted around the Maltese countryside, most of which are nowadays sadly disused and in a bad state.



  Banks have always been the same

Banks have always been the same malta,  Lots of small print and a crappy rate of interest... 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

Banks have always been the same

Lots of small print and a crappy rate of interest...



  Pardon me sir?

Pardon me sir? malta,  No pharmaceutical company would even think of using the word 'bili' (phlegm) as a key word at the top of their advertisment. 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

Pardon me sir?

No pharmaceutical company would even think of using the word 'bili' (phlegm) as a key word at the top of their advertisment.



  For your twilight years

For your twilight years malta,  We love the way these old ads focus on the text and hardly ever use a picture to promote products. In this case, a jolly little drawing of the old people's home is included. 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

For your twilight years

We love the way these old ads focus on the text and hardly ever use a picture to promote products. In this case, a jolly little drawing of the old people's home is included.



  Dr Cassell's wonder drug

Dr Cassell's wonder drug malta,  Looks like Dr Cassell had the solution to all our ailments a century ago. Where did it all go wrong since then? 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

Dr Cassell's wonder drug

Looks like Dr Cassell had the solution to all our ailments a century ago. Where did it all go wrong since then?



  He's got a pointy moustache. We must trust him.

He's got a pointy moustache. We must trust him. malta,  They were a sick lot our ancestors, what with all these anti-phlegm and cataarh products being flogged right, left and centre. 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

He's got a pointy moustache. We must trust him.

They were a sick lot our ancestors, what with all these anti-phlegm and cataarh products being flogged right, left and centre.



  For that gleaming smile

For that gleaming smile malta,  However hard they tried, no one, in any age, has ever managed to make a visit to the dentist look glamorous or attractive in any way. 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

For that gleaming smile

However hard they tried, no one, in any age, has ever managed to make a visit to the dentist look glamorous or attractive in any way.



  Franz Josef's water

Franz Josef's water malta,  Franz Josef's passed you some water. It'll help settle your stomach and help you, you know, go. To the little boys' room. Everything advertised seemed to have a medical connotation in those days. 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

Franz Josef's water

Franz Josef's passed you some water. It'll help settle your stomach and help you, you know, go. To the little boys' room. Everything advertised seemed to have a medical connotation in those days.



  A prayer for any occasion!

A prayer for any occasion! malta,  For when the Bible just isn't enough, there's St Theresa's  Roses and Flowers  book of devotion. Every home should have one. 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

A prayer for any occasion!

For when the Bible just isn't enough, there's St Theresa's Roses and Flowers book of devotion. Every home should have one.



  Stomach cramp is here again

Stomach cramp is here again malta,  What on earth did they eat in those days that gave everyone so much indigestion?  
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

Stomach cramp is here again

What on earth did they eat in those days that gave everyone so much indigestion? 



  It came from down under

It came from down under malta,  Give your baby a steaming hot cup of Lactogen. Then let him hold it himself while naked. There's bound to be a product to heal third-degree burns in this list. 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

It came from down under

Give your baby a steaming hot cup of Lactogen. Then let him hold it himself while naked. There's bound to be a product to heal third-degree burns in this list.



  Woman's best

Woman's best malta,  Apparently you could say 'halib tal-mara' with a completely straight face in those days. But they don't mean that 'halib tal-mara'. Stop sniggering at the back. 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

Woman's best

Apparently you could say 'halib tal-mara' with a completely straight face in those days. But they don't mean that 'halib tal-mara'. Stop sniggering at the back.



  Still available today

Still available today malta,  Wow, this Swiss milk-flavouring powder is still going strong so many years later... 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

Still available today

Wow, this Swiss milk-flavouring powder is still going strong so many years later...



  All you need to know about Malta

All you need to know about Malta malta,  Note how the cover proclaims that 1928 is the seventh year since 'autonomy'... the limited self-government granted by the British colonial authorities in 1921. 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

All you need to know about Malta

Note how the cover proclaims that 1928 is the seventh year since 'autonomy'... the limited self-government granted by the British colonial authorities in 1921.



  Write like a royal

Write like a royal malta,  This is the fountain pen the King uses! Shame you're one of the 85% of the population that can't read or write... 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

Write like a royal

This is the fountain pen the King uses! Shame you're one of the 85% of the population that can't read or write...



  Fill her up

Fill her up malta,  Who would have thought that too much carbon in fuel was already an issue a hundred years ago? 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

Fill her up

Who would have thought that too much carbon in fuel was already an issue a hundred years ago?



  No 'hamalli' accepted

No 'hamalli' accepted malta,  It's written in English and Italian, but no sign of Maltese... so we know what kind of accent the kids were taught their Engtalian in. Maaaa. 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

No 'hamalli' accepted

It's written in English and Italian, but no sign of Maltese... so we know what kind of accent the kids were taught their Engtalian in. Maaaa.



  Thunderstruck

Thunderstruck malta,  Blast that cataarh out of existence with our medicine that's more powerful than a lightning bolt! Oh dear, seems like it was all snot and tears in those days. 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

Thunderstruck

Blast that cataarh out of existence with our medicine that's more powerful than a lightning bolt! Oh dear, seems like it was all snot and tears in those days.



  I do

I do malta,  In between being struck down by indigestion, rheumatism and infected sinuses, people managed to stagger out of bed and get married in those days too. 
 malta,  Fun malta,  History malta,  ANCIENT ADVERTISEMENTS malta, Humour malta, Swag Mens Online Magazine Malta

I do

In between being struck down by indigestion, rheumatism and infected sinuses, people managed to stagger out of bed and get married in those days too.






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