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ARTICLES > WOMEN/ENTERTAINMENT


WANTED DEAD OR ALIVE: IRA LOSCO

Tags:   Babes,   Celebrities,   Music,   Creative women,   Music video

By The Swag Team   -  February 23, 2015   Mens Swag Online Magazine Malta  video



Malta's sweetheart and SWAG's ALS Ice Bucket Challenge participant Ira Losco recently launched the music video to accompany the sixth single from the album The Fire, called Dead or Alive - watch it below. The video was shot in Manchester with Video Ink, the dynamic team who also directed the video for her number 1 single ‘The Way It’s Meant To Be’. Fans have commented positively on the style of the video which sees a very different Ira performing in the beautiful and mysterious Morecambe Winter Garden Theatre built in the 1800s. Ira also braved the icy January cold on Morecambe Beach, featured in another scene in the video. Two fighters in silhouette represent the internal conflict, which Ira sings about in the track.

 

"Dead or Alive is, lyrically, one of the darkest tracks on the album. It is a track which underwent a major change during its recording," Ira told the press during the launch. "Originally the song had a more country approach, but once I heard Howard’s (her producer at Jagged House - Ed) take on it we both knew this was the way to go. It is a high-energy song, which many of the fans kept insisting should be a single when The Fire came out, and they were right, it totally works,” she added.

 

The artist is about to enter the recording studio to start work on her new album in preparation of another busy year ahead. Producer Howard Keith said that “Ira’s determination to try out new things and to avoid repeating herself makes her very unpredictable as an artist. It’s not the easy road to take but artistically I would say far more rewarding. I would like to thank all the endorsements supporting our ideas with a special mention to Vodafone for their collaboration on this video."

      

The Fire, which is still in the  iTunes album charts after its release in March 2013, can be purchased from all digital portals. Fans are asked to visit Ira Losco’s popular You Tube channel – www.youtube.com/user/IraLosco and her Facebook fan page where they can find more information and current news.





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