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ARTICLES > LIFESTYLE


TESTING THE URBAN DANISH DESIGN CONCEPT

Tags:   Recomendations,   Homes,   Furniture

By The Swag Team   -  September 18, 2014



PROMOTION - Urban design takes inspiration from the big cities and translates into functional, good value for money furniture, where usefulness is just as important as looks, where simplicity of design, refinement of details and quality of materials makes design fit any lifestyle or taste in any city of the world. 

Making customised and co-ordinated modern design furniture available to the urban-minded customer is what has been at the core of international furniture retailer BoConcept’s mission since its humble beginnings in Denmark in 1952. Since then BoConcept has become Denmark’s most global retail chain with stores worldwide, taking the great traditions of Danish design to the world’s big cities and making it their own. It’s called Urban Danish Design. It has the comforts and simplicity of Danish design and the cool vibe from the urban.

 

Although inspired by the big cities, the basic need to feel at home is the same everywhere. A home has to feel like home, it has to look good in your eyes and work in your life - this is the essence of BoConcept and what Urban Danish Design is all about. It’s useless having a cool piece of furniture if it does not do anything useful in your life. And that is why when you walk in a BoConcept store, we inspire you to create what really works for you. In any store you have a choice to customize as you wish so you can have it exactly as you want.

 

With the launch of the new collection for 2015, BoConcept seeks to make its concept known and experienced by people all over the world. Showcasing the magnificent new collection, BoConcept has furnished and decorated three apartments in some of the world's most prestigious locations where customers now get the chance to test the concept, and live the urban lifestyle.

 

So do you want to stay by the Hudson River in New Jersey with a magnificent skyline view of Manhattan? Or just opposite the German National Theatre in hip Berlin? Or what about enjoying the sunny luxury of Dubai in one of the most magnificent buildings by the Marina? This is where the three BoConcept apartments are located. All three are decorated by Concepters - professional interior decorators who on a daily basis guide BoConcept customers to make the most out of their homes from a coordinated furniture collection with multiple functions.

 

So how do you get to test the concept in one of these great locations?

 

You can be the lucky winner of a three-night stay for two in the apartment of your choice, including airfare. All you need to do is vote for your favourite apartment concept. Or if you want to be sure to get away and stay in luxurious surroundings at a very affordable price, the apartments are also available for bookings at only €50 per night!

 

You can book or vote at the BoConcept store in San Gwann, or online at boconcept.com.mt where you can also find more images and a more detailed description of the apartments as well as booking periods and conditions.

 

Grab the chance to know and appreciate Urban Danish design, and make it work in your life too. Visit the BoConcept website to find out more.



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