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ARTICLES > AUTOS


AN INNOVATIVE ROAD SAFETY INITIATIVE

Tags:   Skills,   Cars,   Motoring

By The Swag Team   -  July 25, 2014



Middlesea Insurance recently launched the MotorMax Road Safety Competition during an open air event in Floriana. Basically, the MotorMax competition rewards safe driving habits. The competition is part of the launch of Motor Max Insurance, Malta’s very first intelligent insurance which enables the company to customize insurance premiums based on driving habits for young drivers aged between 18 and 30. The product and competition also form part of Middlesea’s commitment to increase awareness of responsible road usage amongst the young generation.

A total of 33 participants, have installed a telematics device on their car and for a whole month between 27 June and 26 July will be competing based on their driving habits. As part of the competition, participants stand to lose points if they exceed speed limits or if they use the car excessively during the night. A portion of the points awarded is also related to social media, in order to increase awareness of this socially responsible product. The winner of the competition will win 3 years free motor insurance, the person who places second will win 2 years free motor insurance and the second runner up will win one year free motor insurance.

 

Mr Alfredo Munoz, Middlesea Insurance President and CEO said that the competition will help to nurture safe driving ambassadors, who will motivate their peers to also put safety first when driving.  “This is one of the initiatives we are taking in order to educate drivers as well as pedestrians on road safety. We have already sponsored nationwide advertising campaigns as well as educational activities in schools. Apart from this, we are making insurance more accessible to the young generation.”

 

“Getting a driving license, buying a car and paying for fuel are already major expenses for most young drivers. Insurance need not be another burden, so they won’t be charged higher premiums simply because of their age,” added Mr Fernando Docampo, Assistant General Manager at Middlesea Insurance.

 

Tonio Darmanin, presenter of TV’s Paq Paq, who is synonymous with motoring in Malta also attended the launch event. “I am delighted about the introduction of this product and I am looking forward to seeing how these young drivers’ interact with this latest technology. I’m sure that the participants will enjoy it and learn some important skills in the process of the competition. For some motoring is a passion, and for others just a daily necessity, but in any case safety should always come first” he said.

 

More information about the competition and the product can be accessed via www.motormaxmalta.com.

 



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